Multi-category franchising behemoth Jim’s Group has launched a beer with a 4.2 per cent alcohol content, ahead of the holiday season.
“Our new Jim’s Lager is the perfect way to finish off your lawn,” said Joel Kleber, head of marketing at Jim’s Group.
“Who doesn’t like throwing down a coldie after a workout in the yard. It’s such an Aussie thing to do.”
The new product banks on the success of the limited-edition mid strength beer Jim’s Group launched in 2022.
Jim’s Lager is now available in four packs and 24-can slabs at selected Dan Murphy and BWS stores in Sydney. It is also available nationwide through Dan Murphy’s online platform and www.bondi.beer.
