Free Subscription

  • Access daily briefings and unlimited news articles

Premium

From $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Hawkers targets health-conscious drinkers with core range expansion

Hawkers Ultra Low Carb Lager
The launch aligns with continued growth in low-carb and non-alcoholic beer demand. (Source: Hawkers)

Melbourne-based craft brewery Hawkers has expanded its core product lineup with two new SKUs targeting health-conscious consumers. 

The range includes a 4.0 per cent ABV Ultra Low-Carb Lager and a sub-0.5 per cent ABV Non-Alcoholic Pale Ale.

The Ultra Low-Carb Lager, brewed to gluten-reduced standards (<10ppm), is positioned as a low-carb craft alternative and is available in 375ml cans (16-pack cases). 

The Non-Alc Pale Ale targets the growing moderation trend, offering a full-flavour, alcohol-free option for consumers seeking alternatives to traditional beer.

The launch aligns with continued growth in low-carb and non-alcoholic beer demand. Both products are now available via independent retailers, online, and select venues. 

You have 7 free articles.