Hawkers Beer will merge with White Bay Brewery to form a new entity named Social Drinks Group, which will begin trading on February 1.
The merger will include Hawkers’ 7-million-litre facility in Reservoir, Melbourne, and White Bay’s 2-million-litre plant in White Bay, Sydney.
The companies have already raised $1.5 million in new capital to support the growth strategy of the new entity.
The strategy includes plans for further potential mergers and acquisitions, and brand distribution partnerships.
Social Drinks Group will be led by CEO Judd Michel, who previously held leadership positions at Heineken and Coca-Cola Europacific Partners.
