Australian cleaning brand Koh is entering the country’s $2.3 billion laundry sector with a three-product range focused on enzyme technology and sensitive-skin formulations.
Rolling out this month, the lineup includes Sensitive Laundry Detergent Sheets, Sensitive Laundry Liquid, and Sensitive Stain Remover. The products aim to simplify laundry routines by offering fewer, more concentrated options designed to replace multiple traditional items.
The updated Laundry Liquid features Lipex Evity, a specialist lipase enzyme developed to break down greasy stains such as body oils, sunscreen, and cooking fats, common challenges for many eco-friendly or sensitive products.
The Stain Remover contains a five-enzyme blend, protease, amylase, cellulase, mannanase, and lipase, designed to tackle a broad range of household stains without using bleach, synthetic fragrances, or optical brighteners.
“The household cleaning category is evolving quickly,” said Charli Walters, Koh CEO.
“Customers are questioning ingredients and performance – and we see that as an opportunity to set a new benchmark for what effective, responsible cleaning looks like.”
Koh’s entry into the laundry segment positions it against established mass-market and eco-focused brands.
