Koh will celebrate its eighth anniversary by launching its first nationwide television campaign on February 15, in partnership with Ouzo Studio.
The company boasts of its one-stop shop for eco-friendly cleaning needs for the surface, dish, laundry, and loo categories.
The brand’s products are approved by Good Environmental Choice Australia (GECA). In addition, they carry Sensitive Choice’s blue butterfly, signifying potential benefits to people with asthma and allergies.
Starting out as direct-to-consumer in 2016, the brand has seen enormous growth and rolled out nationally in Woolworths in July 2023.
“We’re one of the few brands to stand the DTC test of time and can proudly say we’re used in 1 in 10 Australian homes,” said Koh CEO Charli Walters.
The advertisement aims to urge more people to love cleaning, emphasising how Koh products can make the chore easier for everyone.
