Ferrero-owned protein and vitamin bar brand Fulfil has expanded into New Zealand, now available at Chemist Warehouse stores and online.
The brand, which launched in Australia in November last year, offers bars with 20g of protein, under 3g of sugar, and nine vitamins. The bars come in a variety of flavours: Chocolate Peanut Butter, Milk Chocolate Crunch, Chocolate Hazelnut Whip, and Chocolate Salted Caramel.
According to the brand, the expansion represents a step in Fulfil’s international growth, tapping into Chemist Warehouse’s position in the wellness and sports nutrition market.
Ferrero acquired Fulfil in 2022, strengthening its presence in the better-for-you snacking segment and aligning with shifting consumer trends toward functional nutrition.
Fulfil vitamin and protein bars cost $5.99 each.
