Mars Wrigley’s brand Skittles has launched a brand new flavour of gummies in the US – Gummies Fuego, offering a combination of sweet and spicy taste.
The spicy gummies line up in the brand’s innovation products, including Skittles Pop’d, Littles, and Gummies, reaching out to ‘swicy’ confectionery fans.
“With Skittles Gummies Fuego, we’re adding some spice to a sweet, original fan favourite, bringing a bold flavour experience that we know ‘swicy’ fans will enjoy,” said Ro Cheng, VP of marketing of Mars Wrigley North America.
Featuring five fruit flavours, including mango, watermelon, strawberry, raspberry, and lemon, the gummies are coated in a tangy chilli layer.
Sold in a 5.8-oz (164g) packs, the Fuego gummies are now available exclusively in the TikTok shop, with a broader rollout planned across the US next year.
Last year, Skittles offered a new textural experience with the Squishy Cloudz launch.
