Reliance Consumer Products Limited (RCPL) has completed the acquisition of a controlling stake in Australia-based beverage company Goodness Group Global, giving it control of the Nexba brand.
The transaction marks RCPL’s entry into the Australian market as part of its international expansion in fast-moving consumer goods. RCPL will support the scaling of Goodness Group’s operations across global markets and expand its distribution footprint in India.
The partnership aligns with RCPL’s strategy to build a beverages portfolio linked to health-related categories. It also works with established brands seeking access to capital, supply chain infrastructure, and market-entry support.
RCPL will assist in expanding Goodness Group’s brands, including Nexba and Pace, into new markets, including India. PACE was developed in collaboration with Australian cricket captain Pat Cummins.
RCPL currently operates in several markets, including the UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. It distributes beverages across juice, zero-sugar carbonated drinks and herbal-based products.
“This strategic partnership is a bold step towards establishing RCPL as a global FMCG company from India,” said T Krishnakumar, director of Reliance Consumer Products.
“With our strong supply chain and distribution capabilities, RCPL will support the expansion of GGG’s brands into new markets and their availability in India.”
Goodness Group founder Troy Douglas said the partnership would allow the company to pursue growth in Western markets over the coming years. “In RCPL, we have found an incredibly strong and sophisticated partner as part of our evolution as we become a global player in up to 50 Western markets over the next five years,” Douglas said.
“This partnership will provide an opportunity for the business to become the global leader in the ‘Better-For-You’ category.”
Goodness Group Global is headquartered in Australia and operates in Australia and more than 20 other markets. Its Nexba brand operates in the no-sugar beverage segment, using a plant-based sweetener.
Similar transactions include Ikea-backed Ingka takes majority stake in The Green Dairy.
