New products this week include Whittaker’s Brewed Ginger Caramel, Nexba’s new probiotic soda range and Colgate’s smart electric toothbrush.
Whittaker’s Brewed Ginger Caramel
Whittaker’s has teamed with Bundaberg to launch Whittaker’s Brewed Ginger Caramel 250g Block, celebrating trans-Tasman spirit. The new flavour is a combination of ginger caramel, which is made from Bundaberg’s ginger brew, and Whittaker’s 5 Roll Refined Creamy Milk chocolate.
“Bundaberg Brewed Drinks’ similar approach in using locally grown ginger and even growing and harvesting some of its own ginger, sourcing only the best ingredients and making its products locally fits perfectly with our ethos,” said Holly Whittaker, COO at Whittaker’s.
Whittaker’s Brewed Ginger Caramel is Bundaberg’s first collaboration with another brand on a product to be widely distributed in supermarkets across Australia and New Zealand.
“It makes sense for Australia’s best soft-drink and New Zealand’s most trusted brand to join forces, particularly during a time when consumers are looking for affordable ways to treat themselves,” said John McLean, CEO of Bundaberg.
Whittaker’s Brewed Ginger Caramel 250g blocks will be available exclusively in Coles stores across Australia from August 31.
Nexba introduces a new probiotic soda range.
Nexba has launched Australia’s first naturally sugar-free probiotic soda range, featuring Cherry Cola and Pineapple flavours.
According to the company, each Nexba probiotic soda 375ml bottle contains 1 billion live probiotics for an immunity boost.
The company said it has high hopes for the new range as consumer demand for probiotic-enriched products and sugar-free alternatives is booming.
“Nexba has always been about having the best of both worlds – epic taste but with no sugar and nothing artificial. Our new Probiotic Soda range couldn’t be truer to this,” said Drew Bilbe, Co-CEO and co-founder of Nexba.
Nexba has also added new flavours to its classic 1L soft-drink range in Coles, including creaming soda and passionfruit.
Nexba’s new range is available exclusively at Coles, in-store and online, at RRP $7.50.
Colgate-Palmolive launches Hum by Colgate
Colgate in the US has launched Hum by Colgate, a smart electric toothbrush that helps consumers brush better and build healthier habits. The product is equipped with smart sensors, which not only track frequency, duration and coverage of a consumer’s unique brushing style, but also provide personalised guidance for better results.
“Hum by Colgate was designed with the consumer in mind to create a more accessible smart electric toothbrush to help more people brush better,” said Bill van de Graaf, VP Marketing North America at Colgate. “Hum also meets the consumer demand for a lightweight and sleek toothbrush that delivers a powerful clean.”
Hum by Colgate comes in three colours: blue, teal and purple.
The range is now available online at Amazon, Bed Bath & Beyond, Walmart.com and will be sold at other select retailers from next month.
Egmont introduces health supplement range
New Zealand honey brand Egmont has launched a health supplement range, comprising three products: Royal Jelly and Collagen, Vitamin C and Manuka Honey Chews, and Propolis.
The Royal Jelly and Collagen supplement (RRP: $15.99) contains a natural rich source of amino acids and vitamins, and marine-sourced hydrolysed collagen which helps to promote healthy skin, hair and nails.
The Vitamin C Manuka Honey Chews (RRP $10.49) contains Vitamin C and premium-quality Manuka Honey, aiding immune function, boosting antioxidant properties and relieving severity of cold symptoms.
Egmont Health’s Propolis supplement (RRP: $10.49) is for customers looking for an easy and natural way to increase their antioxidant intake and support their health, especially during winter.
Egmont’s new health supplement range is available at Coles across Australia.
Murray River Organics launches pantry staples range
Organic-food manufacturer Murray River Organics has launched a pantry staples range, encouraging Australians to use organic products.
The lineup consists of 10 options including Sultanas & Sun Muscat Raisins, Almonds, Apricots, Chia seeds, Psyllium Husks, Green Lentils and Pumpkin Kernels.
“Never before in the history of our business have we launched so many products in such a short space of time,” says Valentina Tripp, CEO and MD at Murray River Organics. “It’s a very exciting time for organic food in Australia and for the growing following of consumers who love our new organic range of mueslis, oils and now essentials for our pantry proud consumers.”
Murray River Organics is launching a 220-350g range in a refillable canister, and plans to build on its core pantry range with refills and other pack sizes in the works.
Olina’s Bakehouse unveils artisan crackers
Olina’s Bakehouse has introduced artisan cracker ranges – Olina’s Bakehouse Simply Seed Crackers and Olina’s Bakehouse Lavosh Crackers
The Olina’s Bakehouse Simply Seed range options include Moroccan Dukkah, Cracked Pepper, Rosemary, Herb & Garlic and Natural, while Olina’s Bakehouse Lavosh Crackers offers flavours including Natural, Rosemary and Pecorino & Black Pepper.
“These new artisan products will create further category excitement and again showcase Olina’s Bakehouse as the leader of category innovation,” said Todd Wilson, CEO of Olina’s Bakehouse.
“Our ability to bring to market such lines also demonstrates just how our new premises can help us further build our innovative edge and serve our ongoing commitment to retail customers and consumers.”
