PetLab will rebrand to PawLab as it expands beyond its original focus on pet cleaning into a broader range of pet care categories.
Founder and CEO Tyron Lazar-Tromp said the change reflects the company’s next phase of growth.
“This is about building a wider ecosystem of products for pet households that makes pet parenting easy with problem-solving solutions across all life stages,” he said.
While the name is changing, the company said its core fundamentals will remain in place, including its founding team, product range, and overall brand mission.
“We’re exploring opportunities across areas such as coat care and grooming, natural pet supplements, and new cleaning innovations designed specifically for homes with animals,” Lazar-Tromp added.
The PawLab name will be introduced across the company’s website, packaging, email communications, and social channels in the coming months.
“Building a brand is always an evolving process; for us, PawLab represents the next step in that journey,” he concluded.
