Coles is set to introduce a merchandise range themed around the television show Bluey across selected Australian supermarkets.
The product line is part of the retailer’s ‘Coles Best Buys’ program and includes more than 40 themed items, which will be sold while stocks last.
The collection comprises children’s furniture, kitchenware, and apparel, with featured items including a silicone Duck Cake mould priced at $15, a Granny Chair priced at $50, a 3D Cookie Jar priced at $40, and a Ceramic Tea Set priced at $60.
Other available goods include mini kitchen sets, cash registers, drink bottles, and oversized hoodies, as well as dining accessories such as pizza sets and babycino cups.
As part of the product launch, Coles is running a promotional competition for Flybuys loyalty program members from July 17 to August 6.
Customers who spend $20 or more on eligible Bluey products in a single transaction and scan their registered loyalty card will receive entry into a prize draw.
The top prize package features a family pass for four to Bluey’s World in Brisbane, a $4000 travel voucher, and a $350 food and beverage voucher.
Secondary prizes include 500,000 Flybuys loyalty points and five separate family passes to the Brisbane attraction.
“We’re excited to bring Bluey to Coles Best Buys with a collection that’s packed with fun and plenty of favourites families will recognise from the show,” said Leanne White of Coles.
“We know Australian families love Bluey because the show celebrates the joy found in everyday moments. This range helps bring those moments to life, for real life.”
Last year, Infuzionz launched Bluey-inspired snack Poppeas.
