US-based health and wellness brand Bloom Nutrition has expanded into the Australian market with the launch of its Sparkling Energy Drinks.
The beverage formulation contains zero sugar and 10 calories per can, delivering 113mg of natural caffeine sourced from green coffee beans.
The company says the ‘better-for-you’ range is made with prebiotics, B-vitamins, apple cider vinegar, and ginseng, and contains no artificial colours or aspartame.
The initial lineup includes three flavour options, Strawberry Watermelon, Peach Mango, and Raspberry Lemon, with additional flavours, including Juicy Orange and Crisp Apple, to be launched later this year.
Launching into 7-Eleven gives the company direct access to Australia’s convenience retail segment as it scales its international commercial network.
Distributed nationwide through 7-Eleven stores, Sparkling Energy Drinks’ lineup is sold in 355ml cans at an RRP of $7.
“We started Bloom because we wanted to help people feel their best, so bringing that to Australia is exactly the kind of moment that makes this all worth it,” said Mari Llewellyn, co-founder of Bloom Nutrition.
“Our Sparkling Energy Drinks feel like a natural next step; each drink is designed for the active, wellness-forward lifestyles of Australians.”
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