Twisted Healthy Treats has launched its new FroYo Protein product line nationally in Woolworths stores.
The company says the gluten-free lineup is formulated with probiotic yoghurt and consists of two flavours: Mango & Passionfruit and Strawberries & Cream.
The range consists of single-serve sticks containing 80 calories and six grams of protein per unit, with packaging developed by Design agency TRP.
The visual design highlights the product ingredients, including the protein content and yoghurt base, to communicate product attributes to consumers.
Founder and CEO Cass Spies said that the release follows an extended development period. Spies indicated that combining frozen yoghurt with protein represents a growing product direction for the brand.
“I’ve long held the belief that frozen yoghurt plus protein is the future of the category, and this range is proof,” said Spies. “It’s been a huge year for Twisted, and this might be our proudest moment yet.”
Twisted Healthy Treats distributes its products through major retailers including Woolworths, Coles, Costco, and Aldi.
- Further reading: Peters Ice Cream releases Frosty Fruits Mango Sorbet stick.
