From the author
Coca-Cola, Colgate and the benefits of category captaincy for retailers
Disciplined brand leader can deliver real results if they follow best practice rules.
From discounting to discipline: How value will power holiday volume
With consumers remaining cautious this Christmas, retailers need to take a nuanced marketing approach if they want to hi...
The future of shelf signage: How technology is transforming the moment of truth
The shelf has always been the frontline of retail. The place where brands either win or lose in the final moment of cons...
How retailers can win even before the ‘first moment of truth’
The revolution of retail media comes with the risk of distracting brands from the all important retail shelf.
Who won Easter 2024, and what it says about the future of supermarket retail
This year, the battle came out of the chocolate aisle and spread across the wider supermarket footprint signalling trend...
