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AI strategy without practical application will not move your P&L this year
Every FMCG boardroom I walk into has an AI strategy of some description. But most, if not all – are still grappling with how to translate that strategy into tangible business outcomes that show up in the P&...
AI Archives
The new era of generative AI-driven search: What retailers need to know
Celia Harding, founder of Leoprd, is helping brands show up in gen AI-driven search results.
The future of shelf signage: How technology is transforming the moment of truth
The shelf has always been the frontline of retail. The place where brands either win or lose in the final moment of cons...
Coke CEO talks most memorable campaigns and the future of AI-driven advertising
Coca-Cola is redefining personalisation at scale with AI - here’s how it’s shaping the future of marketing.
Amazon unveils Alexa+ with AI upgrades – what retailers need to know
Amazon’s Alexa+ brings AI-driven personalization – how will it impact retail and e-commerce?
