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brand

brand Archives

Four critical foundations to accelerate brand growth

Smart companies develop emotional bonds with customers by creating memories and experiences.

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

The secret to successful packaging design

To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.

Consumer advocate calls out food brands

Consumer group CHOICE accuses global food brands of 'health washing'.

It’s all about the retail pitch

Nicky Jackson looks at what it takes to make your product stand out against the competition.