Carlton Archives - Inside FMCG

Carlton Draught undergoes packaging refresh and launches trivia bottle caps

The subtle packaging refresh aims to reflect Carlton Draught’s strong position among modern day beers.

Carlton Dry crooners release Christmas song in celebration of beer

Carlton Dry aims to knock Mariah Carey off the top spot this Christmas with their very own comedic Christmas song.

‘Unfinished business’ – Matilda Bay founder returns to relaunch range with CUB

Founder of Matilda Bay and Little Creatures aims to restore the original craft beer as a market leader.

VB brews a cuppa for cricket fans

VB has created its own unique tea blend that smells and tastes like the classic beer.

Poll: Is Asahi takeover good or bad for Aussie beer market?

Do you think it’s OK for one company to control half of the market?

ACCC to review Carlton takeover

Asahi’s $16 billion takeover of Carlton & United Breweries would see the Japanese beverage giant control half the Australian beer market.

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