premiumisation Archives - Inside FMCG

Vintage Cellars and Harris Farm among Australia’s top premium brands

Harris Farms Markets is the only single-state brand in the top 10 signalling that more and more consumers seek fresh local produce.

Poll: Will consumers pay more for premium at the ‘servo’?

Are consumers willing to pay a bit extra for a premium convenience offering at the service station or is lower prices the way to go?