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promotions Archives

´╗┐Death throes for discounting

With the imminent arrival of Kaufland, Australian supermarkets are feeling the pull towards consistent pricing and every...

Save money on messaging

Seven golden marketing rules that show you how to spend wisely on in-store promotions.

Science and experience key to successful promotions

Alicia Beachley on the factors that contribute to the success and failure of promotions, and how to get it right.