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Share a Coke

Share a Coke Archives

Alexa’s shout: Coke partners with Amazon on personalisation promo

Coca-Cola puts voice technology at the heart of Share a Coke promotion.

Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign

Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation of...