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Super Bowl

Super Bowl Archives

Poppi’s influencer campaign is the end of influencer marketing as we know it

Why prebiotics soda brand Poppi’s Super Bowl campaign failed to meet consumer expectations with influencer gifting.

Pepsi unveils new global campaign

Soft drinks giant launches Pepsi Generations.

Super Bowl 2015: The biggest game in marketing

Jon Bird recaps on the advertising winners of Super Bowl 2015.

Finalists named in Doritos Super Bowl contest

Australian film maker named as a top 10 finalist in Dorito's Crash the Super Bowl global competition.