Telstra Archives - Inside FMCG

Woolworths, Caltex payments hit by Telstra outage

The outage meant that customers could not use real time electronic payments, with many reporting they had to pay in cash.

The supermarket-telco connection

Supermarket giants’ market positioning matches those of telcos.

Selling to themselves

One-way marketing has been replaced with shoppers becoming involved in the creative process with brands.