Huggies Clutch ‘n’ Go Baby Wipes is a refillable, airtight zip close clutch that keeps baby wipes moist and includes a resealable flip top lid on the front so consumers can easily access the wipes.
Available in three designs, the bright soft flexible packaging is slim line to fit in in nappy bags or handbags, and the pack also comes with a separate side strap with button clasp to be attached to strollers.
According to Kimberly-Clark, almost three quarters of mums and dads who tested it rated the new Clutch ‘n’ Go as more appealing than the hardcase travel pack with 85 per cent saying they would purchase the new product.
The launch will be supported with a blogger outreach program and a social campaign via Facebook and Instagram.
The new Huggies Clutch ‘n’ Go Baby Wipes will be ranged initially in Coles, independent retail stores, alternate channels, and pharmacies, and will be available in a 32 wipes pack.