Almost 3.2 million Australians aged 14 and over eat a packaged dairy dessert such as a custard, mousse, chocolate pudding, creamy rice, or fruity whip in an average four weeks but not necessarily for dessert, according to a new study by Roy Morgan.
Eaten by around one in 25 Australians in an average four weeks, Dairy Farmers Custard is one of the most popular products across all age groups, however, as the latest data from Roy Morgan Research shows, consumers’ taste for other ready to gobble dairy treats on the market changes with age.
Frûche is the only other product to make the top five across all ages, rising with age to peak at number two among the 50+ age group.
Conversely, the YoGo range and Nestlé Milo are most popular products among the under 25s, but decline, and fall out of the top five altogether, as we get older.
Nestlé Mousse jumps from nowhere to be the top pick among 25 to 34 year olds but is replaced at the top by Dairy Farmers Custard in both groups over 35.
Only among the over 50s do Yoplait Le Rice and Divine Classic Crème Caramel make an appearance.
“With so many dairy dessert snack options on supermarket shelves, including an increasing array of smaller niche products, brands must differentiate themselves by pinpointing who eats them, how often, and who is their household’s main grocery buyer,” Angela Smith, group account director, consumer products, Roy Morgan Research, said.
