Western Australia-based microbrewery, Matso’s, will launch its first major east coast campaign this month, The Matso’s Tourist.
The Matso’s Tourist will target Melbourne and Sydney, with Matso’s teaming up with popular bars to give the ‘big smoke’ a taste of Broome.
The east coast consumer launch marks a milestone in Matso’s history, indicating that the company is ready to expand its footprint significantly, competing nationally in the buoyant craft beer market.
“Our objective has also been to create beers of individuality that reflect the Kimberley region, and as a business and a brand, we are now at the point that we can offer and promote unique products to a greater audience that Western Australia,” Justin Wiebrecht, sales and marketing director of Matso’s, said.
As part of the consumer launch on the east coast, Matso’s has encouraged its key on trade partners to develop events that incorporate elements of the Kimberley. Sydney bars such as Yardarm Taphouse in Manly, KB Hotel in Surry Hills; and in Melbourne, venues such as the Union Hotel and Lomond in Brunswick and the Cherry Tree in Melbourne, will promote Matso’s most popular products to the market with unique Broome focused events in April and May.
Matso’s Broome brewery is a full restaurant and prouduces 10 different handcrafted products including its famous Mango Beer, alcoholic Ginger beer, plus a Pale Ale, Dark Lager, Chilli Beer, and Lynchee Beer.
