The sponsorship deal, which will span three years, is part of Priceline’s ongoing commitment to invest in female sport.
“Given we are a brand for women, Priceline Pharmacy is proud to support the most popular female sport in Australia, and our partnership with the Adelaide Thunderbirds provides the perfect opportunity to amplify the importance of women’s health and wellbeing,” Stephen Roche, MD, API, said.
As part of this extended team sponsorship, Priceline Pharmacy is also the new naming rights sponsor of the stadium, which will now be known as Priceline Stadium.
“We are thrilled that Priceline Pharmacy has increased their investment in netball. There is great synergy between the brands, and we share similar values with a focus on encouraging women to be healthy and physically active. This is a significant investment in netball and will assist us in providing opportunities for the community to participate in the sport, from grass roots right through to the elite level,” Ben Scales, CEO, Netball SA, said.
The Adelaide Thunderbirds will continue as prominent ambassadors for Priceline Pharmacy and will appear in-store, in television commercials and play a role in key Priceline Pharmacy initiatives including the upcoming health-focused campaign, The Beauty of Health, and the Priceline Sisterhood Foundation.