marketing Archives - Inside FMCG

How stereotyping is costing brands millions of consumers

By stereotyping, brands are doing more harm than good, repelling the very women they are trying to attract.

Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign

Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.

IGA TV campaign focuses on community connections

IGA ad campaign shows how independently-run stores support local communities and suppliers.

Poll: Is it OK to call plant-based food items “meat”?

New Zealand pizza chain warned that its advertising of a “burger pizza” was likely to mislead consumers.

Four critical foundations to accelerate brand growth

Smart companies develop emotional bonds with customers by creating memories and experiences.

Nestlé Oceania director to chair advertising association

Nestlé Oceania’s director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.

Unilever’s new marketing innovation tool inspired by Tinder

‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.

Turning data into information in the age of IoT

How technology has changed the marketing landscape at home and in groceries.

Gigi Hadid slammed for McDonald’s partnership

Social media debates supermodel’s partnership with fast-food giant.

Poll: Should brands speak out on social issues?

When it comes to social and political issues, is it best to speak up or stay silent?

Latest Poll

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