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marketing

marketing Archives

Opinion: Brands struggle to find purposeful responses to the Ukraine war

Retail has done well responding to crises lately with moves that make a positive impact, but the war in Ukraine is prov...

VIDEO: What makes a winning marketing campaign?

In this video, marketing experts Melissa Packham and Dr Abas Mirzaei discuss the marketing teams that successfully navig...

No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...

Consumers are wise to ‘woke washing’ – so where does that leave you?

With brands increasingly engaging in social change campaigns, the time has come to ask a couple of big questions: is thi...

Consumers being duped by plant-based proteins, meat industry says

Australia’s seafood, meat, and poultry industries call out “misleading” labelling of plant based proteins, after researc...

New food and beverage advertising standards for children announced

New requirements will begin on 1 November, and will cover all media - traditional and digital.

Retailers, it’s time to stop ignoring menopausal women

Retailers in supplements, sleepwear and skincare are proving that there's strong demand for products that alleviate symp...

Influencer marketing: three expert tips to grow your reach in 2021

Emille Mendoza shares her top three influencer marketing tips for small-business owners.

Creativity and authenticity: What makes ads work on TikTok

Brands that understand the audience on TikTok have the opportunity to further connect and build brand value with a new d...

How stereotyping is costing brands millions of consumers

By stereotyping, brands are doing more harm than good, repelling the very women they are trying to attract.

Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign

Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation of...

IGA TV campaign focuses on community connections

IGA ad campaign shows how independently-run stores support local communities and suppliers.

Poll: Is it OK to call plant-based food items “meat”?

New Zealand pizza chain warned that its advertising of a "burger pizza" was likely to mislead consumers.

Four critical foundations to accelerate brand growth

Smart companies develop emotional bonds with customers by creating memories and experiences.

Nestlé Oceania director to chair advertising association

Nestlé Oceania's director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.

Unilever’s new marketing innovation tool inspired by Tinder

'Idea swipe' was developed by Unilever to allows users to make marketing decisions faster.

Turning data into information in the age of IoT

How technology has changed the marketing landscape at home and in groceries.

Gigi Hadid slammed for McDonald’s partnership

Social media debates supermodel's partnership with fast-food giant.

Poll: Should brands speak out on social issues?

When it comes to social and political issues, is it best to speak up or stay silent?

Unilever’s chief marketing boss to retire

Keith Weed announced his retirement on Friday following 35 years of service at the FMCG giant.