marketing Archives - Inside FMCG
Brands that understand the audience on TikTok have the opportunity to further connect and build brand value with a new demographic.
By stereotyping, brands are doing more harm than good, repelling the very women they are trying to attract.
Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.
IGA ad campaign shows how independently-run stores support local communities and suppliers.
New Zealand pizza chain warned that its advertising of a “burger pizza” was likely to mislead consumers.
Smart companies develop emotional bonds with customers by creating memories and experiences.
Nestlé Oceania’s director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.
‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.
How technology has changed the marketing landscape at home and in groceries.
Social media debates supermodel’s partnership with fast-food giant.