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marketing

marketing Archives

Retailers, it’s time to stop ignoring menopausal women

Retailers in supplements, sleepwear and skincare are proving that there's strong demand for products that alleviate symp...

Influencer marketing: three expert tips to grow your reach in 2021

Emille Mendoza shares her top three influencer marketing tips for small-business owners.

Creativity and authenticity: What makes ads work on TikTok

Brands that understand the audience on TikTok have the opportunity to further connect and build brand value with a new d...

How stereotyping is costing brands millions of consumers

By stereotyping, brands are doing more harm than good, repelling the very women they are trying to attract.

Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign

Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation of...

IGA TV campaign focuses on community connections

IGA ad campaign shows how independently-run stores support local communities and suppliers.

Poll: Is it OK to call plant-based food items “meat”?

New Zealand pizza chain warned that its advertising of a "burger pizza" was likely to mislead consumers.

Four critical foundations to accelerate brand growth

Smart companies develop emotional bonds with customers by creating memories and experiences.

Nestlé Oceania director to chair advertising association

Nestlé Oceania's director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.

Unilever’s new marketing innovation tool inspired by Tinder

'Idea swipe' was developed by Unilever to allows users to make marketing decisions faster.

Turning data into information in the age of IoT

How technology has changed the marketing landscape at home and in groceries.

Gigi Hadid slammed for McDonald’s partnership

Social media debates supermodel's partnership with fast-food giant.

Poll: Should brands speak out on social issues?

When it comes to social and political issues, is it best to speak up or stay silent?

Unilever’s chief marketing boss to retire

Keith Weed announced his retirement on Friday following 35 years of service at the FMCG giant.

Traders and the lost art

Supercharge your brand by rediscovering the lost science of FMCG marketing.

Little Shop gave a little lift in sales

Analysts from Citi estimate Coles' sales grew by five per cent during the campaign.

How Durex can recover from its product recall

Other global brands have shown that if a recall is dealt with quickly and appropriately, a company can survive and prosp...

Price the main factor driving brand loyalty

Survey: 40 per cent of consumer respondents said they don’t consider brands while shopping.

The six new Ps of marketing

Traditional four Ps serves as foundation in business as new ones come into play.

Temporary, contractual roles rise in Australia

Hays research shows companies hire more contractual employees.