TWE counts calories
One of the world’s largest winemakers, Treasury Wine Estates (TWE), has announced a commitment to provide information on the calorie content of its wines, in a bid to help consumers make more informed choices.
In a move that signifies a coup for the global wine industry, the company is set to implement the updates across its entire portfolio of bottled wine including Penfolds, Wolfblass, and Lindeman’s.
The roll-out will commence across Europe, where there is heightened consumer interest in accessing information on the calorie content of wine and other alcohol beverages.
Other regions including the Americas, Asia, and Australia & New Zealand will follow.
Calorie information will also be provided online, with a dedicated web address printed on the company’s wine brand labels.
“We recognise that consumers are increasingly interested in accessing the facts on calorie content to help them make more informed choices on alcohol consumption,” said Dan Townsned, GM-Europe, TWE.
“TWE has a significant footprint across the world, with our wines sold in more than 70 countries. We believe a commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area.”
Miles Beale, CEO, Wine & Spirit Trade Association, welcomes the move.
“We welcome TWE’s action in this important area. It is another good example of industry leading the way in providing information to consumers so that they can make informed choices about consumption.”
“Significantly it also provides the sort of calorie information their consumers want and in a format that they can access easily.” Beale added.
TWE’s work on this initiative has already commenced, and the company will initially provide calorie information on its wines sold in Europe following the vintage 2016 labelling process.