Australian beverage maker Bae Juice has expanded its footprint into Coles and Costco, part of a broader strategy to scale distribution nationally.
The move comes as the brand reports more than $10 million in sales and top-three performance across major grocery chains.
“Quarter after quarter, our results keep smashing expectations,” said Liam Gostencnik, co-founder of Bae Juice. “We’re smashing the category and proving that fun, cheeky Aussie brands can absolutely dominate in big retail.”
The brand is also extending its portfolio with Bae Energy, an energy drink launched in April that combines Korean pear juice, green tea extract, and Vitamin C. In addition to Coles and Costco, the brand is also expanding into Ritchies and independent stores.
Founded in 2019 to fill the gap in the hangover-prevention drink market, Bae Juice is already stocked in BWS, Dan Murphy’s, Woolworths, and IGA, and the company has plans to enter Asian markets.
