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KitKat’s world first

1024px-KitKatNestle brand, KitKat, has become the first global confectionery brand sourced from 100 percent certified sustainable cocoa.

The achievement has been facilitated by a company strategy that aims to improve lives in farming communities throughout Côte d’Ivoire.

“Nestle is proud that KitKat is the first global confectionary brand to be sourced from 100 per cent sustainable cocoa,” said Sandra Martinez, head of confectionary, Nestle.

“At Nestle, it’s critically important that we are part of a system that takes care of the people and environment that makes our brands possible. Social responsibility is crucial to the farming communities in Côte d’Ivoire, and also to the quality of our products.”

To mark the announcement, socially conscious YouTube personality, Louis Cole, is fronting four films shot in Côte d’Ivoire that explain the Nestlé Cocoa Plan’s three pillars: better farming, better cocoa and better lives.

One film features world-famous footballer Didier Drogba, and reveals Nestle’s new partnership with The Didier Drogba Foundation, which supports vulnerable Ivorians in the areas of health and education.

On the Foundation’s behalf, Nestle will build a state-run school in Drogba’s home region of Gagnoa, Côte d’Ivoire.

“I am proud of the partnership my foundation has with Nestle. It will help continue to make a difference to the education and lives of children in Côte d’Ivoire,” Drogba said.

The company has now built more than 40 schools in the country to extend access to more than 10,000 children and young people.

 

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