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Allen’s Peaches & Cream goes solo

peaches-and-creamConfectionary brand, Allen’s,  has announced Peaches & Cream as the winner of its public voting campaign, with the lolly variety now to appear in its own solo pack

The initiative, which saw 25,542 Australians cast their vote over social media channels, pitted three crowd favourites against each other; Peaches & Cream;Racing Cars and Black Cats.

Martin Brown, GM- Confectionary, Nestle, said it was clear from the start that  Peaches & Cream was the hot favourite.

“Introduced in 1975, Peaches & Cream has always been a party pleaser for its fluffy creamy-flavoured base and peachy flavoured jelly top,” said  Brown.

“While thousands took to social media to campaign for their favourite lolly, Peaches & Cream fans were the most vocal, helping to drive it to the top of the competition with 59 percent of the votes,” he said.

“With 125 years in confectionery we know that listening is the key to creating lollies the nation loves. The vote has been a fantastic success and we can’t wait to see how fans take to the new bags of Allen’s Peaches & Cream,” he concluded.

Individual bags will be available at Woolworths stores from late March.

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