Coca-Cola South Pacific has added a premium chocolate-flavoured option to its ZICO Coconut Water in efforts to stand out in an increasingly competitive market.
As coconut water rapidly moves into the mainstream beverages category, ZICO Velvety Chocolate has combined chocolate with coconut to deliver its first flavoured coconut water. It is made with not-from-concentrate coconut water, coconut cream and cocoa powder.
The new brand is targeted at consumers who lead active lifestyle, particularly adult females. The launch will be supported instore with a shopper point of sale campaign.
Global trends have shown that flavour innovations are critical to boosting category growth. Gloria Young, brand manager, ZICO, said innovation is key to their strategy to drive growth.
“We’re thrilled to expand the ZICO range for the first time since we launched the brand in 2014. The introduction of ZICO Velvety Chocolate provides an opportunity to bring new consumers into the category and experience what ZICO has to offer,” Young said.
ZICO Velvety Chocolate Coconut Water will be available in Metcash from March 2016, Coles from April 2016 and Woolworths from July 2016 in 1L and 330ml.
