Coca Cola Archives - Inside FMCG

All Coca-Cola Australia brands now in recycled plastic bottles

Coke, Sprite, Fanta, Mount Franklin and Pump are now being produced using fully recycled plastic.

Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign

Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.

Coca-Cola Amatil sells Thebarton bottling facility

Amatil said it will retain its 170 employees in South Australia.

Pepsi Max goes head-to-head with Coca-Cola in taste challenge

Pepsi Max Australia is putting its taste to the test in a new campaign urging consumers to blind taste test the product against a full sugar Coke.

Zero-sugar drinks and smaller cans drive Coca-Cola revenue

Customers take to smaller-sized cans and no sugar drinks prompting an upbeat forecast for the soft drinks giant.

This week in FMCG

The top news this week in the FMCG sector.

Ferrero launches Tic Tac Coca-Cola

Two FMCG giants unite on product innovation to be rolled out in over 70 countries worldwide.

Coca-Cola Australia recruits LeBron James for Sprite TVC

The LA Lakers superstar and Sprite ambassador makes light of celebrity endorsements.

Ferrero, Kraft Heinz the big winners at Shop! marketing awards

Twinings and Coca-Cola were also among the winners.

Amatil restructures beverage operations following SPC sale

Alcohol and Coffee will join Australian Beverages under Peter West, as A&C managing director Shane Richardson departs.

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