Coca Cola Archives - Inside FMCG
The top headlines for this week.
The Coca-Cola Insiders Club will offer over 20 new drinks exclusively to subscribers.
The plastic shrink-wrap that it’s currently using is recyclable but only 10 per cent of local authorities collect the plastics.
Coke, Sprite, Fanta, Mount Franklin and Pump are now being produced using fully recycled plastic.
Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.
Amatil said it will retain its 170 employees in South Australia.
Pepsi Max Australia is putting its taste to the test in a new campaign urging consumers to blind taste test the product against a full sugar Coke.
Customers take to smaller-sized cans and no sugar drinks prompting an upbeat forecast for the soft drinks giant.
The top news this week in the FMCG sector.
Two FMCG giants unite on product innovation to be rolled out in over 70 countries worldwide.