Coca Cola Archives - Inside FMCG
All Coca-Cola Australia brands now in recycled plastic bottles
Coke, Sprite, Fanta, Mount Franklin and Pump are now being produced using fully recycled plastic.
Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign
Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.
Coca-Cola Amatil sells Thebarton bottling facility
Amatil said it will retain its 170 employees in South Australia.
Pepsi Max goes head-to-head with Coca-Cola in taste challenge
Pepsi Max Australia is putting its taste to the test in a new campaign urging consumers to blind taste test the product against a full sugar Coke.
Zero-sugar drinks and smaller cans drive Coca-Cola revenue
Customers take to smaller-sized cans and no sugar drinks prompting an upbeat forecast for the soft drinks giant.
Ferrero launches Tic Tac Coca-Cola
Two FMCG giants unite on product innovation to be rolled out in over 70 countries worldwide.
Coca-Cola Australia recruits LeBron James for Sprite TVC
The LA Lakers superstar and Sprite ambassador makes light of celebrity endorsements.
Ferrero, Kraft Heinz the big winners at Shop! marketing awards
Twinings and Coca-Cola were also among the winners.
Amatil restructures beverage operations following SPC sale
Alcohol and Coffee will join Australian Beverages under Peter West, as A&C managing director Shane Richardson departs.
