Coca Cola Archives - Inside FMCG
Coca-Cola North America pilots subscription service to test new products
The Coca-Cola Insiders Club will offer over 20 new drinks exclusively to subscribers.
Coca-Cola to replace plastic multipack wrapping with cardboard across Europe
The plastic shrink-wrap that it’s currently using is recyclable but only 10 per cent of local authorities collect the plastics.
All Coca-Cola Australia brands now in recycled plastic bottles
Coke, Sprite, Fanta, Mount Franklin and Pump are now being produced using fully recycled plastic.
Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign
Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.
Coca-Cola Amatil sells Thebarton bottling facility
Amatil said it will retain its 170 employees in South Australia.
Pepsi Max goes head-to-head with Coca-Cola in taste challenge
Pepsi Max Australia is putting its taste to the test in a new campaign urging consumers to blind taste test the product against a full sugar Coke.
Zero-sugar drinks and smaller cans drive Coca-Cola revenue
Customers take to smaller-sized cans and no sugar drinks prompting an upbeat forecast for the soft drinks giant.
Ferrero launches Tic Tac Coca-Cola
Two FMCG giants unite on product innovation to be rolled out in over 70 countries worldwide.
