Fitness food and beverage company, Slim Secrets, has taken its exporting arm into China.
During Australia Week in China, Slim Secrets partnered with Australian Made and Oz-Town to launch its full product range at Suning’s O2O (offline to online) store in Shanghai and on their e-commerce platform suning.com.
The Shanghai offline store is part of a chain of 1500 stores expected to roll out in conjunction with the retail empire Suning over the next 12 months. Suning is the third largest privately owned company in China with annual sales expected to reach more than $80 billion by the end of 2020.
Since its launch 10 years ago, Slim Secrets has sold snack bars and juice at health food stores, supermarkets, gyms, pharmacies and airports in 12 countries around the world.
Sharon Thurin CEO of Slim Secrets said “It’s evident that the health and wellbeing trend is booming in the Chinese market and we have seen a huge increase in demand for our Australian made products particularly over the last year or so.
“We have been dipping our toe in the water but now we are ready to take the plunge. We anticipate growth this year of well over 100 per cent in not only China but surrounding countries including Korea, Japan, Taiwan and more,” Thurin said.
She said despite the uncertainty due to regulatory changes to cross-border e-commerce in China, Slim Secrets plans to continue to increase its brand presence both online and offline. “[The products] have already had success with e-commerce giant VIP.com where flash sales figures have increased by over 300 per cent consecutively after each sale.”
Slim Secrets also plans to open their first flagship store on JD Worldwide (China’s largest online direct sales company) in the following months, and discussions are also underway with several other cross-border e-commerce platforms, including NetEase’s Kaola.com.
