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Pepsico announces new Gatorade line

GatoradePepsiCo has announced the latest Gatorade product to hit shelves – a new line of liquid concentrates.

The one litre bottles come in two flavours, Blue Bolt and Lemon Lime, which can be added to water to produce five litres of Gatorade.

“Gatorade Liquid Concentrate is a world first for the brand and it’s going to change the way teams and individuals hydrate to ensure they perform at their best,” said Brad Van Dijk said, PepsiCo Australia & New Zealand senior director for franchise beverages.

“This product has all the Gatorade benefits in a new convenient format, with the backing of over 50 years of scientific research.”

Consumers can purchase the new product at Woolworths and it will also be available at independent retailers in the coming months.

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