Gatorade Archives - Inside FMCG

Shelf life: the latest FMCG product innovations to hit the market

Cadbury changes up packaging and brings back Marble; Amatil unveils Botanicals cider range; iconic brands unite and much more.

G Active goes from strength to strength

SPONSORED: G Active defies the odds to become number one in the category.

Gatorade introduces low sugar sports drink

PepsiCo-owned sports drinks launches G2 drink.

PepsiCo unveils big ecommerce bet

PepsiCo looks to embrace Amazon as beverage sales decline.

Gatorade to pay out $300K over marketing mishap

California AG says Pepsico presented water inaccurately.

Gatorade releases new G Active drink

Beverage brand forays into functional water category.

Fizzy drinks losing their sparkle

Non-carbonated drinks are a rising force in the beverage industry.

Sugary beverages – who’s drinking them?

One Aussie age group consumes more than any other.

Pepsico announces new Gatorade line

The new liquid concentrate is an easy source of hydration for athletes.

Soft drink tax cuts thirst in US city

Berkeley, California residents turn to tap water as the city imposes soft drink tax.