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Gatorade enters new beverage category with ‘unflavoured’ water
Gatorade Water has a pH of 7.5 or higher and is infused with electrolytes to provide a “refreshing and crisp taste”.
Gatorade launched in sugar-free form
The non-sugar range comes in 600ml packaging, featuring three flavours: Glacier freeze, berry and orange.
Shelf life: the latest FMCG product innovations to hit the market
Cadbury changes up packaging and brings back Marble; Amatil unveils Botanicals cider range; iconic brands unite and much...
G Active goes from strength to strength
SPONSORED: G Active defies the odds to become number one in the category.
PepsiCo unveils big ecommerce bet
PepsiCo looks to embrace Amazon as beverage sales decline.
Gatorade to pay out $300K over marketing mishap
California AG says Pepsico presented water inaccurately.
Fizzy drinks losing their sparkle
Non-carbonated drinks are a rising force in the beverage industry.
Sugary beverages – who’s drinking them?
One Aussie age group consumes more than any other.
Pepsico announces new Gatorade line
The new liquid concentrate is an easy source of hydration for athletes.
Soft drink tax cuts thirst in US city
Berkeley, California residents turn to tap water as the city imposes soft drink tax.
Gatorade Fierce launches new hydration option
Gatorade Fierce extends range with strawberry flavour.
