The initiative, Project Rudolph, will allow Australians to buy a Christmas meal box for a family who are going through a rough patch during the holiday season. For $45, Aussies can contribute a Christmas dinner of roast meat, carrots, spuds, pumpkin and Christmas cake.
“Christmas is a time for giving and for most Australians, it’s also a time for gathering friends and family together to share a meal,” said Foodbank Australia CEO, Brianna Casey. “But unfortunately, more than half a million Australians will struggle to put anything on the table this Christmas, let alone something special.”
According to the Foodbank Hunger Report 2016, 1 in 6 Australians reported experiencing food insecurity in the last 12 months alone. Of the 644,000 people accessing food relief every month, a third are children. In fact, low income and single parent families are the biggest groups turning to charity agencies for assistance.
“Most Australians don’t know that hunger is an issue in our country. They are unaware that in all likelihood, someone on their street will be unable to afford dinner this Christmas. That’s why it’s important for us to make sure they are not forgotten,” Aussie Farmers Direct CEO Keith Louie also added.
Aussies can visit the Aussie Farmers Direct website to order a Christmas meal box from the families in need. Foodbank will then deliver the meals directly across Australia.
“We were absolutely thrilled at the generosity of our customers during last year’s Project Rudolph campaign, and we’re hoping to make this year’s even bigger and better,” said Louie.
Foodbank and Aussie Farmers Direct are hoping to distribute over 1,000 Christmas meal boxes across Australia this year. With people living outside major cities 11 per cent more likely to experience food insecurity on a regular basis, Aussie Farmers Direct and Foodbank will focus on supporting rural and regional communities.
“These Christmas meal boxes will go beyond providing immediate hunger relief, they will bring hope to parents and children in need this festive season.”