Continental, start-up collaborate on food waste app

ContinentalUnilever’s Continental collaborated with local innovator and start-up RipeNear.Me with a specially-developed app that helps Aussies deal with food waste.

Both companies aim to eliminate wasted food by supporting Aussies cooking at home to use surplus produce from local community farmers.

The app is available on Continental and RipeNear.Me websites, which makes it easier for Australians to use home-grown produce to prepare flavourful everyday meals.

“Taste and flavour are at the heart of everything we do,” said Trusha Madhoo, marketing manager for Continental. “The opportunity to partner with RipeNear.Me means our consumers can support local growers, as well as adding more real flavour to their dishes. It’s also part of our mission to grow responsibly and positively impact our planet as well as helping to eliminate surplus homegrown produce. We are always looking for ways to provide new and creative meal inspiration, products and recipes.”

They support using 100 per cent of the vegetables, meat, herbs and spices that are sourced sustainably by 2020. Continental and RipeNear.Me are bringing freshness and local flavour to Australia’s favourite meals and connecting backyard growers, sellers and traders with everyday home cooks to help them make responsible choices.

Consumers can visit the Continental website, select the Continental recipe they want to make, and when they enter their postcode RipeNear.Me will help them source fresh home-grown ingredients to create their dish. Likewise, when users put their postcode into the app to discover all of the local produce on their doorstep, RipeNear.Me will suggest some of Continental’s delicious recipes that will make use of these ingredients.

Alistair Martin, co-founder of RipeNear.Me and passionate food lover, said the partnership will bring tastier and more sustainable choices to growers and home cooks.

“After learning more about Continental’s sustainability efforts and their long-held relationships with Aussie farmers, we felt confident that Continental was a natural fit for RipeNear.Me and our efforts to connect food lovers with local growers,” said Martin.

“We believe that backyards, front yards, balconies, roofs, vacant blocks and other empty urban spaces are perfectly good places to grow food, and by working with Continental we are encouraging Australians to become involved in their local community and learn more about the food on our plates.”

The partnership is the collaborative work of Continental and the Unilever Foundry, an entry-point for tech innovative companies seeking to connect with Unilever. In a bid to build and cultivate strategic partners for the future, the Foundry invited international start-ups to pitch as part of a rigorous pitch process. RipeNear.Me won with their “impressive platform, network and brand synergies with Continental”.

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