Aldi, First Choice bag Roy Morgan awards

Aldi Roy Morgan Awards 2016Roy Morgan 2016 Customer Satisfaction Awards recently announced the winners of the 14 retail categories last week in Melbourne.

Aldi bagged the Supermarket of the Year award, who is a returning champion.

First Choice Liquor also received the Liquor Store of the Year award while the Quick Service Restaurant of the Year award went to Guzman y Gomez.

Soul Pattinson also bagged the award for Chemist/Pharmacy of the Year.

“What a tumultuous year 2016 was for the retail industry! Several high-profile businesses that Roy Morgan has been measuring for years suffered major blows. First, there was Dick Smith going into receivership back in January, then Eagle Boys Pizza went into voluntary administration, followed by the collapse of kids’ wear chain Pumpkin Patch and shoe store Payless Shoes,” Michele Levine, CEO of Roy Morgan Research said.

“However, it wasn’t all doom and gloom. Our Retail winners prevailed in this often challenging environment, steadfastly providing shoppers with a level of service that not only set the standard for their categories, but paved the way for the repeat business and invaluable word-of-mouth recommendations that go hand in hand with a satisfied customer base.”

Levine said retailers has to be ready for challenges and adapt to the changing “times of technological upheaval, economic uncertainty and increased competition from the seemingly endless influx of internationals (including the daunting prospect of Amazon’s Australian arrival later this year).”

“But not everything is in flux: the importance of customer satisfaction remains a cornerstone of retail success, and our winners clearly understand this. Congratulations to all of you, for not losing sight of the consumer amid industry-wide disruption,” she added.

Complete list of Retail winners for 2016:

Auto Store of the Year Supercheap Auto
Coffee Shop of the Year Muffin Break
Clothing Store of the Year Jeanswest
Department Store of the Year Myer
Discount Department Store of the Year Target
Discount Variety Store of the Year The Reject Shop
Furniture/Electrical Store of the Year The Good Guys
Hardware Store of the Year Home Timber & Hardware
Chemist/Pharmacy of the Year Soul Pattinson
Quick Service Restaurant of the Year Guzman y Gomez
Liquor Store of the Year First Choice Liquor
Shoe Store of the Year Spend-Less Shoes
Sports Store of the Year Rebel Sport
Supermarket of the Year Aldi

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