Vinomofo will launch its limited edition Homeless Grapes Project McLaren Vale Shiraz to raise funds to support the homeless in Australia this April.
The wine e-commerce company will donate 100 percent of the proceeds directly to Aussies who need shelters.
Vinomofo CEO and co-founder Andre Eikmeier said this program is at the heart of what their company is all about.
“Our aim has always been to do some good through connecting people with wine, whether it’s making wine for an amazing project like this, lending a hand to those who need or donating through our Wine For Good project at the check out,” said Eikmeier.
The 2016 McLaren Vale Shiraz has been made by renowned winemaker Charlie Seppelt from Hickinbotham Wines from grapes donated by Chalk Hill Wines. This is the second vintage to be released as part of The Homeless Grapes Project, with more than $40,000 donated to Adelaide homeless centre, The Hutt Street Centre, last year.
“It’s part of our DNA. we’re in a fortunate position to be able to do some good and we love the opportunity to give back to the community. This is something our whole team lives and breathes. Plus, this shiraz from Seppelt is one bloody good wine.” said Eikmeier.
The Hutt Street Centre’s development & partnerships manager, Michael Francis, said the funding last year was absolutely crucial to continue the work the centre does, especially as Adelaide alone has more than 100 people entering into homelessness each month.
“This funding helps to ensure people are offered opportunities to change their lives. It gives them options for their future, and we’ve seen many lives transformed through this project,” said Francis.
Creating the ultimate passion project fusing wine lovers – the makers, the drinkers and the humanitarians across the country together – every single aspect of the project is donated. It involves picking grapes, bottling, labelling and distribution of wine.
This year the project will unveil a different style of shiraz than what is typically found in the McLaren Vale. This varietal uses grapes from a different pocket of the region that gave the wine an undeniable bold colour, with fleshy varietal characteristics from the rich red fruit and a strong tannin line that beautifully balances the wine.
The Homeless Grapes Project Shiraz will be available, online, next month for $15 per bottle.
