Despite this, we are feeling positive about the market due to a surge of activity in NSW and Victoria, with Queensland not too far behind.
NSW state final demand grew by 4.1 per cent and Victoria 3.4 per cent. This growth has trickled down to include population growth in both states, which has resulted in greater access to top talent for our clients.
Category management and national account management roles aligning
Over the last 12 months, there has been a higher demand for category management skills, as a wider range of suppliers adapt to customer demand for sustainable growth over short term promotions. A new trend that’s developed is the increasing number of national account managers, and category managers, moving freely between the roles.
Traditionally this has been rare but the skill-sets for both roles are aligning. Career aspirations are also fueling this; NAMs are moving into category roles to develop their strategic skills and category managers want to sharpen their commercial acumen, knowing they need to straddle both skillsets to reach senior leadership.
The demand unicorn
There has been a persistent shortage of demand planners for a number of years. Despite this, expectations of the role and skillset are growing. A combination of analytical skills coupled with more extrovert stakeholder management skills is the demand unicorn that all of our clients seek.
Increased investment in capital
Many FMCG companies are investing in capital capability again. This is largely driven by retailers pushing for new innovation, as well as a number of businesses expanding their manufacturing footprint. For talent this has meant an increased demand for capital project managers and engineers on a fixed term and permanent basis.
Sales, category and customer experience a mandate for marketing directors
With many global companies offshoring marketing strategies, brand managers in Australia must become more proactive and commercial if they want a shot at marketing director role. Many of our clients who seek marketing talent at a director level now expect sales or category experience. Marketing directors who don’t spend time with their customers are also becoming less desirable.
FMCG’s ripe for transformation
There are a number of blue chip FMCG’s currently in the midst of significant transformation programs. At the heart of these transformations are the need to cut additional costs, optimise their supply chains, and consolidate their assets into fewer locations.
Stephen Montague is the Manager of Engineering & Operations for Six Degrees Executive, a specialist recruitment consultancy providing talent solutions within the FMCG space.