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Sponsored: Is your marketing department art smart?

ArtsmartWouldn’t it be great if your marketing department could save time and money this year by increasing efficiencies of artwork production and management through a credible alternative to artwork resources?

At APR Creative, we saw our FMCG clients struggle with a number of problems, such as managing multiple creative suppliers, experiencing brand dilution through inconsistent artwork, and paying top dollar for packaging rollouts and POS execution.

Traditional in-house artwork department models were problematic with high overheads, HR issues and decreased employee satisfaction. This lead us to create a unique high volume, quick turnaround and reduced cost business model to alleviate these issues – that’s Artsmart.

Artsmart is a service that gives our clients access to the whole team at APR Creative. A dedicated account manager is assigned to you who works on-site as part of your team plus a dedicated designer who operates out of our studio supported by other creatives. It’s like having a team of talented graphic designers in the office without the management headache or expense!

Artsmart complements other providers, acting as a centralized hub for all artwork needs. We work with existing strategic design strategies, taking key assets and rolling them out across packaging, POS, category activations and other marketing deliverables. Artsmart will manage and deliver your artwork needs everyday, taking the pressure of your team and freeing up their time so that they can focus on other business objectives.  

Artsmart is a proven model that delivers significant savings across artwork production, builds brand equity with consistency and provides many of our top tier clients with peace of mind that their marketing dollars are being maximised – and you could too!

Visit or call 03 9598 3588 to find out how Artsmart can work for your business.

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