design Archives - Inside FMCG

How businesses can determine if design thinking is right for them

Businesses should exercise common sense when it comes to design thinking.

Carrie Bickmore wins Twinings Design Challenge

Bickmore beats Emma Freedman, Samantha Harris and Nicole Kidman.

Sponsored: Is your marketing department art smart?

Save time and money by increasing artwork production and management efficiencies.

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

The secret to successful packaging design

To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.

Aussie Farmers wins design award

New online shopping app wins industry award, less than month after first launching.

Huggies redesigns ranges

Huggies redesigns Nappy-Pants and DryNites Pyjama Pants.

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