branding Archives - Inside FMCG
Is rebranding a good idea?
OPINION: ‘Most rebrands are designed to satisfy an internal ego or demand from a CEO, CMO, or creative director’.
P&G: Billions “wasted” on digital ads
P&G CBO: “It’s frankly time to stop giving digital a pass and ask it to grow up.”
How to avoid copycats and private labels from killing your brand
It’s important to make a clear point of difference.
Sponsored: Is your marketing department art smart?
Save time and money by increasing artwork production and management efficiencies.
PART 5: The secret to successful packaging design
How do you demonstrate value for money on a retail shelf without a discount sticker?
The secret to successful packaging design – PART 2
Clarity is the core element of all marketing communications.
