Heineken 3 was awarded at the recent Australian International Beer Awards (AIBA).
The beer was the only Gold Medal in the category and awarded Best Low Carb International Lager at the industry show.
The success comes as Heineken 3 continues its strong performance in the international premium mid-strength beer category after launching less than a year ago.
“This is another fantastic achievement for the Heineken 3 brand. We did our research before we launched the product in Australia and we were confident that we had a great tasting beer that [Aussies] would love,” said Andrew Campbell, managing director at Heineken Lion Australia.
“This award is important to us; while we know that Heineken 3 tastes great, the expert judges officially agree! The result cements my belief that [it] can continue to make a strong impact in growing the International Premium Mid Segment with its unrivalled ability to enable consumers to ‘have it all’.”
The award is the third that Heineken 3 has won, following gold medals at the European Beer Star Awards and World Beer Championship in 2015. Its latest success supports the brand’s claim that Australian consumers can ‘have it all’ with Heineken 3’s lower calories, lower carbs and a great taste.
This claim was recently put to the test as part of the brand’s Money Back Guarantee experiment earlier this year. Heineken was so confident in the taste that they were willing to refund customers who were not completely satisfied. Less than 0.1 per cent of consumers redeemed their money back.
Impressed by its taste, the AIBA judging panel remarked on the beer’s clean, stylish appearance and its subtle fruit flavour. The product was scored highly for its aroma, flavour and body, propelling it to a gold medal – the only beer awarded a gold medal in the category.
Heineken 3 has reported further growth within the IP Mid Segment. The brand has increased its market share since launch to 26 per cent. Consumers are becoming more familiar with the brand as awareness continues to grow over 20 per cent, while 79 per cent of consumers have tried the product have gone onto repurchase it.
