Heineken Archives - Inside FMCG
Take a look back at the biggest stories from the week.
The iconic green label has turned blue to mark the arrival of Heineken 0.0.
New chatbot part of ‘More Than A Race’ campaign.
European brewer is doubling down on its flagship low-carb product with a national marketing campaign.
Popular Liquor bags award at Australian International Beer event.
Dutch beer giant sales increase prior to Punch Taverns deal in UK.
Aussies can now drink beer and return it.
Technology is powering ‘hyper-real’ experiences that inspire shoppers to get involved.
Australians trust imported beer more than a local brew, says survey.
Nutella maker moves up one place in global reputation index.