Heineken Archives - Inside FMCG

Heineken launches Australia’s first beer drive-thru

Australian drivers can have one for the road with Heineken’s alcohol-free activation.

This week in FMCG

Take a look back at the biggest stories from the week.

Alcohol-free Heineken comes to Australia

The iconic green label has turned blue to mark the arrival of Heineken 0.0.

Heineken, Formula 1 reveal new chatbot

New chatbot part of ‘More Than A Race’ campaign.

Heineken: Low-carb beer has 31% of AU market

European brewer is doubling down on its flagship low-carb product with a national marketing campaign.

Heineken 3 wins Best Low Carb International Lager

Popular Liquor bags award at Australian International Beer event.

Heineken profit lifts as it continues to grow worldwide

Dutch beer giant sales increase prior to Punch Taverns deal in UK.

Heineken gives Aussies their money back

Aussies can now drink beer and return it.

Bonding with the brand

Technology is powering ‘hyper-real’ experiences that inspire shoppers to get involved.

Aussies trust foreign beer over local brews

Australians trust imported beer more than a local brew, says survey.

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