Throughout the campaign, parents will join together to tackle the maternal and child mortality rate. The customer-focused campaign runs from Saturday, 17 June to Monday, 31 July.
Thankyou originally aimed to reach 300 attendees but in 24 hours they have recorded 270 registrations. The social enterprise has opened up another 200 places, which will now see 470 Australians host Thankyou Baby Parties for their friends, family and colleagues.
Hosts will play Thankyou’s short film, Global Village of Change. The 30-minute documentary is about overcoming adversity and shines a light on why mothers and babies are dying without access to health care in Nepal. Thankyou’s new and improved nappy with better absorbency and leakage protection will be sampled at the parties.
Co-founder and brand director Justine Flynn said Thankyou are using innovation and influence to stay on shelf.
“Launching a product into grocery is tough and the baby range has been no different. We’ve noticed our competitors doubling their promotional spend and launch with the same market-leading innovations we launched with in July last year. But we have something unique at Thankyou that others don’t. We have a movement of people who are passionate about using their influence and purchasing dollar so that no mother or babies dies without access to maternal and child health care,” said Flynn.
Currently, every 103 seconds a mother dies in pregnancy and childbirth, wherein globally 2.7 million babies die within their first month of life because they don’t have access to basic health care. 99 per cent of these deaths happen in developing countries, like Nepal and Zimbabwe (WHO, 2015).
The Thankyou baby range exists to lower these statistics by helping to build birthing centres; train skilled birth attendants and provide access to antenatal and postnatal care in Nepal and provide essential medical supplies for mums and bubs in Zimbabwe.
Thankyou has four product ranges, which will give 100 per cent of profits to help end global poverty. The social enterprise has given over $5.5 million to people in need in 20 countries, including Australia. They have funded water and sanitation for 545,360 people, child and maternal health for 77,314 people and 28.7 million days of food aid on top of long term food solutions for people in need.