campaign Archives - Inside FMCG

Mentos rolls out ‘Say Hi’ campaign

Sweets company wants Aussies to make connections with new emoticon mints.

Little Shop gave a little lift in sales

Analysts from Citi estimate Coles’ sales grew by five per cent during the campaign.

Arnott’s gets footie fever

FMCG giant creates Moments That Shape The Game’ campaign.

New labelling laws a win for SPC

Iconic Australian business excited about an even retail playing field.

Arnott’s launches #whatacracker campaign

Snack giant’s research shows Aussies are “cracker-obsessed”.

Fonterra, Lion celebrates World Milk Day

United Nations emphasises importance of milk as a global food.

Hahn launches new $12 million beer campaign

Beer brand celebrates 30 years.

Coca-Cola launches 2018 FIFA World Cup campaign

Limited edition soccer themed soft drinks products are available at grocery and retail outlets nationwide.

Pepsi launches new global summer campaign

Soft drinks giant celebrates music with Pepsi Generations.

Pepsi creates new Global Capsule Collection

Soft drinks giant celebrates football through fashion brands collab.