The brand campaign aims to inspire Australians to try and live their best self, by starting their day with an Almond Breeze Barista Blend coffee or a smoothie, made with Almond Breeze almond milk.
The campaign is encouraging consumers to make healthier choices by providing simple tips and life hacks. Almond milk is now the fastest growing milk in the non-dairy category and has overtaken soy in terms of dollar retails sales.
“Almond Breeze is easy to incorporate into your daily diet and lifestyle and this is the premise which the “Breeze the Day” campaign will reinforce. The core concept amplifies the positive organic conversations already taking place for the brand,” said Mike McNulty, country director for Almond Breeze Australia & New Zealand.
Jules Sebastian, stylist, TV presenter and mum of two, joins Almond Breeze as their brand ambassador.
“We are extremely excited to be working with Sebastian – she is a role model to hundreds of thousands of Australians and someone who aligns perfectly with our brand. She has a great sense of humour and is someone who doesn’t take herself too seriously. She will be providing tips and tricks on how she multitasks through life,” added McNulty.
“I am looking forward to working with the Almond Breeze team to inspire and educate Australians on how choosing healthier choices can be a breeze. I am already a lover of their products so it was a natural fit to work with the brand,” said Sebastian.
Almond Breeze hosted a Winter Wonderland themed breakfast event with media at SkatingAt’s Winter Festival at St Mary’s Cathedral. Media enjoyed a morning of ice-skating, where Olympic hopefuls, Matilda Friend and William Badaoui performed as well as demonstrated to media how to breeze atop the ice.
Sebastian guest spoke at the event, and attendees were also treated to an array of breakfast goodies made with Almond Breeze, along with Barista Blend coffees and hot Almond Breeze Chocolate.
“We’re excited to bring the brand to customers through the ‘Breeze the Day’ campaign and share some tips and tricks to help them lead a healthier, more balanced lifestyle. It doesn’t have to be a complete 1 $ retail sales Q1 2016 transformation – we want to encourage Australians to consider simplifying their lifestyles by including lighter alternatives, like Almond Breeze,” McNulty concluded.