Danone Murray Goulburn launches YoPRO
The new yoghurt product contains 15g of protein, has no added sugar, no artificial sweeteners and less than 0.5% fat.
“YoPRO is targeting millennials with an active lifestyle, who do not really engage with the yoghurt category
today, often too sweet and not filling enough,’’ said Francois Rillet, general manager of Danone Murray Goulburn Australia.
‘’YoPRO has a great potential in Australia, with really unique macronutrients – 15g protein, no added sugar, no artificial sweeteners and less than 0.5% fat.”
Packed with high protein to power an active lifestyle, its high protein content and low glycemic index make YoPRO the perfect snack for people who need the momentum to keep going. Made in Kiewa Valley, Victoria with milk from Australian farmers, YoPRO uses a traditional training process to make a naturally thick and creamy yoghurt with over three times the protein of regular yoghurts.
More than three cups of fresh milk are strained to make just one cup of YoPRO, making the most of the goodness of natural milk proteins. Instead of sugar, it uses the natural sweetness of fruit and stevia to create a deliciously healthy tub of yoghurt.